What Should be the Elements of Public Service Broadcasting Reinhard Keune icon

What Should be the Elements of Public Service Broadcasting Reinhard Keune



НазваниеWhat Should be the Elements of Public Service Broadcasting Reinhard Keune
Дата10.05.2013
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What Should be the Elements of Public Service Broadcasting

  • Reinhard Keune

  • FES, Kuala Lumpur


Overview

  • The framework conditions: what makes PSB thrive?

  • The supervising bodies: how much interference – how much freedom?

  • The programming essentials: can the broadcaster eventually do what he wants?

  • The funding problem: how to get people to pay for something that was free so far?

  • Perspectives for the future: is it the market and nothing else or is there a chance for multi-channel BSB?



The framework conditions

  • Legal:

    • Constitutional Clause or Communication charter: What is in your constitution and is it true?
    • Broadcast law(s) for private and public sectors: do your politicians really care?
    • Press Council versus Court – what to chose?
  • Administrative:

    • Institution under Public Law: limited profits versus “eternal life”?
    • Funding security – safe under any scheme? How do you do that?
    • Full responsibility of leadership: how to guarantee it.


The supervising bodies

  • The Broadcast Council

  • Composition: Who gets in and how?

  • Responsibilities: main job - nagging the broadcasters?

  • Rights: how to overrule the Council?

  • The Admin Council

  • Who is in – who is out? Why are they in?

  • What can they do?

  • Do we really need them?



The programming essentials

  • Can the broadcasters eventually do what they always liked to do?

  • How are they supposed to serve their audiences: in-depth reporting, impartiality, taking care of minorities, acting as a go-between in public affairs, remembering women and children, serving peace and social justice, being an agent of education for kids and adults, explaining the state to society and explaining society to politics and politicians, just to mention a few jobs

  • Don’t forget entertainment: music, dance, drama, movies etc. at a higher quality than commercial competitors

  • Information, information, information…



The funding problem: why to pay for something that was – so far – “free”?

  • Trying the Western European model – and fail?

  • Trying the Turkish way of playing football?

  • Asking the US model for help and end up with the government again?

  • Thinking of something new, adventurous and great?

  • Foundations to the front?



Concepts for the future

  • New technologies – the end of PSB?

  • Let us take a closer look at

  • The Internet

  • Digitalization

  • Community broadcasting

  • Conversion

  • New concepts – a new beginning?

  • NGOs ready to play a role?

  • Money to be redirected?

  • New forms of communication to be invented: e.g. an alternative News Channel and a worldwide benchmarking institute



  • Thank You for your attention





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